Bournemouth University

MSc Tourism Management & Marketing



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Fern Barrow

Talbot Campus

Poole BH12 5BB

Description
Course Overview: The make-up of the course is truly international, giving you a unique opportunity to mix with a diverse range of nationalities, allowing you to increase your intercultural competence ? vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele. The course will help you to establish an understanding of the principles of tourism and hospitality marketing management, giving you a framework upon which to understand business development and marketing planning. Specifically, it examines the relationships between customer satisfact...
MSc Tourism Management & Marketing
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